Anova Fertility (Toronto)
Toronto, Ontario
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About
Anova Fertility was founded in 2016 on a simple yet powerful vision: to provide expert fertility care rooted in genuine compassion. This vision is deeply personal, inspired by founder Dr. Marjorie Dixon's own experience as an IVF patient. That perspective continues to shape Anova's approach. The team is committed to seeing each patient as a whole person, fostering a warm, inclusive, and trusting environment where individuals feel heard, supported, and empowered at every stage of their pathway to parenthood. Whether someone is just beginning to explore their options or is already on their fertility journey, care is designed to provide support every step of the way. As one of Canada's leading fertility and reproductive health centres, Anova brings together advanced science and personalized care. Its state-of-the-art laboratory, innovative technologies, and collaborative, award-winning team of expert fertility specialists enable the delivery of the highest standard of care while ensuring timely access with no waitlists for government-funded IVF. Anova is proud to support individuals and families with empathy, expertise, and a steadfast commitment to making fertility care more accessible, inclusive, and compassionate.
Services & Pricing
| Service | Price |
|---|---|
| IUI | OHIP covered (Sperm wash $750) |
| IVF | $13,999 |
| Egg Freezing | $8,999 |
| FET | $3,350 |
Prices are approximate and may have changed. Contact the clinic directly to confirm current pricing.
Programs & Specialties
Reviews
The reviews of Anova Fertility Toronto present a highly mixed picture, with serious concerns about communication, professionalism, and pricing. While some patients appreciate the clinic's modern facility and friendly interactions, others describe major issues such as abrupt appointment cancellations, difficulties reaching staff, and subpar medical experiences. The clinic's pricing for certain tests is viewed as excessive compared to competitors, and at least one patient felt they were steered toward a treatment option too quickly. These factors create a perception that the clinic may prioritize business interests over patient care. While there are positive mentions, the negative experiences in this batch are significant enough to warrant caution for prospective patients.
Pros
- +Friendly and welcoming staff. One reviewer describes feeling "loved and welcomed from the first point of contact throughout the journey."
- +Clean and modern facility. The clinic's physical environment is described as well-maintained and up-to-date.
- +Dr. Dixon is pleasant. Despite the overall dissatisfaction from one reviewer, the doctor was specifically mentioned as having a good demeanor.
- +Some patients report excellent service. While this is not the dominant sentiment in this batch of reviews, at least one reviewer found the overall experience highly positive.
- +Snacks are available. Though mentioned in a negative review, the fact that the clinic offers refreshments is a small but appreciated touch.
Cons
- -Last-minute appointment cancellations. One reviewer had their appointment canceled 40 minutes before their scheduled time after waiting three months, with no clear explanation or effective follow-up from the clinic.
- -Poor communication and unresponsiveness. Multiple patients report issues with reaching the clinic, unclear voicemail messages, and delays in response times.
- -Unprofessional bloodwork experience. A nurse reportedly missed required tests, struggled to locate a vein, and caused a patient to faint, raising concerns about competency.
- -Overpriced testing. Some services, like AMH and vitamin D tests, are reported to be significantly more expensive than at other clinics, leading patients to recommend seeking testing elsewhere.
- -Push for donor eggs without exploring alternatives. One patient felt dismissed when asking about other options and later found that a U.S. clinic was willing to proceed with treatment, making them feel the recommendation was premature.
Specialists(6 doctors)
Hours of Operation
Contact & Location
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