Anova Fertility (Toronto)

Toronto, Ontario

Verified·Updated 4 months ago

★★★★★2.8(11 reviews)From Google Maps

416-225-4440 Visit Website

OHIP funded IVF

Yes

Self-Referral

Wait to first consultation

1 to 2 weeks

Funded IVF wait

No waitlist

Price Range

$$$

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About Anova Fertility (Toronto)

About this location

This Anova office is at 40 University Avenue in downtown Toronto. Anova’s contact page lists weekday clinic hours for the location but does not publish a separate cycle-monitoring schedule there. This profile therefore treats the University Avenue office as a distinct access point and does not copy North York’s Saturday or monitoring information onto it.

Clinic background

The wider Anova organization began in 2016 under Dr. Marjorie Dixon, a reproductive endocrinologist who serves as founder, CEO and medical director. The downtown office is part of Anova’s current four-location Ontario footprint. Anova’s public pages confirm the present address but do not identify when the University Avenue site opened.

Independently written from primary clinic sources; reviewed Sep 3, 2026.

Sources: Anova locations and contact information, Dr. Marjorie Dixon — founder biography

Services & Pricing

Service	Price
IUI	OHIP covered (Sperm wash $750)
IVF	$13,999
Egg freezing	$8,999
Frozen embryo transfer	$3,350

Prices are in Canadian dollars as published by the clinic. What each fee includes, and whether it applies to this location or the wider network, is not stated unless shown above. Confirm a written estimate before treatment.

Price record reviewed Apr 22, 2026.

IUIIVFEgg FreezingArtificial insemination

Access, Funding & Reporting

Where a field says “Contact clinic”, we have not confirmed it with the clinic yet. It does not mean the service is unavailable.

Location role: Contact clinic
Referral route: A referral is required
Virtual consultations: Contact clinic
Languages: Contact clinic
Clinic network: Anova Fertility

National reporting context

CARTR Plus — 2024 data

Matched entity: Anova Fertility and Reproductive Health. The clinic organization is named in the report. This does not establish separate participation or results for this location.

Sources used for these facts

Anova Fertility (Toronto) websiteChecked Apr 22, 2026
CARTR Plus Annual Report 2025 (2024 data)Checked Sep 20, 2025

Programs & Specialties

Surrogacy Program

Donor Egg Program

Donor Sperm Program

Reproductive Immunology

Single Parents by Choice

Anova Fertility (Toronto) Reviews

Google rating: 2.8 out of 5 (11 reviews recorded). Captured Apr 17, 2026. Ratings and review counts may have changed since capture.

Read reviews on this clinic’s Google listing

The reviews of Anova Fertility Toronto present a highly mixed picture, with serious concerns about communication, professionalism, and pricing. While some patients appreciate the clinic's modern facility and friendly interactions, others describe major issues such as abrupt appointment cancellations, difficulties reaching staff, and subpar medical experiences. The clinic's pricing for certain tests is viewed as excessive compared to competitors, and at least one patient felt they were steered toward a treatment option too quickly. These factors create a perception that the clinic may prioritize business interests over patient care. While there are positive mentions, the negative experiences in this batch are significant enough to warrant caution for prospective patients.

Pros

+Friendly and welcoming staff. One reviewer describes feeling "loved and welcomed from the first point of contact throughout the journey."
+Clean and modern facility. The clinic's physical environment is described as well-maintained and up-to-date.
+Dr. Dixon is pleasant. Despite the overall dissatisfaction from one reviewer, the doctor was specifically mentioned as having a good demeanor.
+Some patients report excellent service. While this is not the dominant sentiment in this batch of reviews, at least one reviewer found the overall experience highly positive.
+Snacks are available. Though mentioned in a negative review, the fact that the clinic offers refreshments is a small but appreciated touch.

Cons

-Last-minute appointment cancellations. One reviewer had their appointment canceled 40 minutes before their scheduled time after waiting three months, with no clear explanation or effective follow-up from the clinic.
-Poor communication and unresponsiveness. Multiple patients report issues with reaching the clinic, unclear voicemail messages, and delays in response times.
-Unprofessional bloodwork experience. A nurse reportedly missed required tests, struggled to locate a vein, and caused a patient to faint, raising concerns about competency.
-Overpriced testing. Some services, like AMH and vitamin D tests, are reported to be significantly more expensive than at other clinics, leading patients to recommend seeking testing elsewhere.
-Push for donor eggs without exploring alternatives. One patient felt dismissed when asking about other options and later found that a U.S. clinic was willing to proceed with treatment, making them feel the recommendation was premature.